How to Win in a Fragmented Mobile Market?
summary
Claim: distributing beyond Google Play adds measurable reach and revenue using Unity tools. Unity Distribution Portal Unity Distribution Portal (UDP) automates multi-store builds and deploys, and from August 2020–Jan 2021 900 studios/1,300 games publish through it. Case data shows an early alternative-store launch yielding 42% of Android registrations in first 14 days and later contributing about 30% of Android revenue, arguing UDP reduces engineering and Ops cost and creates incremental organic channels that scale.
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chapters (5)
- 0:00Intro
- 7:07Why App Stores are Important
- 10:27What Can You Do
- 12:08Unity Distribution Portal
- 13:12SelfPublishing
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