Monetisation Optimisation in Apple's New Normal
summary
Apple enforces an IDFA opt-in so publishers test branded pre-prompt flows (Among Us, Ball Blast examples) that explain data use and offer ad-free purchases; rewarded video shows three times preference over non-skippable ads and up to 90% higher completions. Attribution moves to SKAdNetwork with delayed, noisy reporting, so eCPMs and CPI become more volatile. Recommendation is to adopt header bidding/advanced bidding or a hybrid stack to restore competition per impression and reduce waterfall fragility.
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chapters (7)
- 0:00Start
- 1:49About Ad Colony
- 2:18Monetization Journey
- 4:21Video Ad
- 7:48Best Practices
- 7:58Facebook
- 22:13What Is the Impact and How Will It Shape Up in the Future
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