The Crossroads Between Edge Computing, Privacy, & Ad Monetisation
summary
Privacy changes lead to sharp addressability loss — IDFA opt‑ins fall around 75–85% opt‑out, and a study shows 40–50% drop in in‑app revenues for rewarded/interstitials. Edge computing enables on‑device SDK / edge computing that fuses accelerometer, light, headphones, app category and behavior to infer real‑time contexts (commuting, on‑desk, walking) and audiences (joggers, night‑owls) without exporting raw signals. Publishers use this now to boost CPMs, improve performance targeting and time IAP offers while staying GDPR/Platform‑compliant.
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chapters (17)
- 0:00Intro
- 0:30Pop Quiz
- 1:31Crossroads of Privacy
- 4:55How are Ads Used
- 5:30Loss of Addressability
- 8:34Mitigation Strategies
- 11:06Edge Computing
- 12:07How We Got Here
- 13:22The Next Wave
- 14:09Raw Device Signals
- 14:47Audience Targeting
- 15:34Live Demo
- 18:02On Device Targeting
- 19:39Benefits of Device Targeting
- 20:19Examples of Device Targeting
- 20:59Summary
- 21:49Poll Results
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