Are Influencers the Future of Game Marketing?
summary
Panelists describe concrete wins and tools: a Bash tournament platform that drove one streamer’s audience 3x follower growth in six months, ENCE used sponsor integrations (Red Bull, Logitech, Samsung) to match gear and content with audience needs, and a PUBG event with a ~67 million prize pool gave #14 placement and huge exposure. Advice: set KPIs (registrations, retention), involve creators early, check audience data and regional platforms (Facebook Gaming is huge in some markets), and prefer planned partnerships over one-off promos.
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chapters (5)
- 0:00Start
- 9:23Ceo of Mattel163
- 10:51How Would You Define an Influencer Today
- 42:10Do You Think Influences Are the Future of Game Marketing
- 47:26Do Your Own Homework
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