Fireside Chat: Working with Influencers
summary
Panelists give concrete takeaways: use influencer platforms (influencer.com, Matchmade) to filter audience traits, never force don't use scripts, and give creators budgetary freedom to produce original ideas. Case studies include a staged Ed Sheeran lookalike stunt that costs more but nets 7.5 million views and drives 40,000 entries to a sponsored competition, prelaunch play sessions with Snoop Dogg and Battlefield, and measured Facebook Live growth cited rising to about 8.5% from 3%.
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chapters (14)
- 0:00Intro
- 1:26Finding influencers
- 4:04Choosing a platform
- 5:50Benefits of Facebook
- 7:20Promoting games
- 8:59Authenticity
- 11:53Dos Donts
- 13:40Best Campaign
- 15:10Benefits of Streaming
- 16:03Platforms
- 17:18Gaming
- 18:16Tips
- 19:12Influence
- 20:23Blockchain Gaming
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