Curated Panel: Working With Creators at Scale: UGC for Paid User Acquisition
summary
Panelists give concrete wins and workflows: a platform deploys 2,000 creators in 10 days for a Fortnite season, a TikTok campaign cuts CPI by 90% for a Playtoca title, and a baking influencer campaign hits TikTok top charts. Recommended process: form hypotheses from platform trends, produce ~5–7 creative variations, batch 20–30 creators to yield ~5 videos every two weeks, label content and creator attributes for iteration, and use TikTok Creator Marketplace, Spark Ads and Creator Studios to scale and measure ROAS, CPI and retention.
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chapters (11)
- 0:00Intro
- 0:50Introductions
- 2:45Most proud Creator campaign
- 10:03How is UGC different
- 14:21Organic vs Paid UGC
- 18:44Bingo Blitz
- 19:04Testing UA
- 23:33Measuring Results
- 28:47Communication
- 32:51Quality
- 37:16Scheduling
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