Keynote: The Sound of Incremental Revenue: Why Audio ads are What’s Next in Ad Mon
summary
Odio and DAX Global describe an in‑game audio system that runs non‑intrusive ads in the background while gameplay continues, delivered via an SDK and a proprietary icon audio ad plus a banner audio format and an admudiation adapter for Max for uploaded. Deployment claims: over 400 live games across ~40 studios, nearly 600 brands run since June, a cited case shows ~8% ARPDAU uplift and one advertiser quadrupling spend after gaming tests, presented as scalable brand‑safe incremental revenue.
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chapters (11)
- 0:00Introduction
- 2:02Odio’s mission and team
- 3:51How audio ads work
- 6:44Revenue and UX benefits
- 8:06Brands embracing audio ads
- 9:11Ryan on brand partnerships
- 12:25Global’s Dax platform
- 14:32Mobile gaming audio ads
- 16:56Success stories and adoption
- 19:45Future trends and growth
- 21:10Summary and Q&A
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