Keynote: ASO Trends to Watch out for in 2023
summary
Predicts three concrete shifts for 2023: custom store pages (Apple: screenshots only, compatible with ASA but not organic; Google: whole-page edits, ~35 custom product pages and ~50 listings, usable for organic traffic and QR-tracked campaigns) that lift conversion for ad-specific creatives; in-app events and Google’s live ops becoming promotional content (out of beta, open to everyone, adds discounts, pre‑registration and monetization hooks); and the arrival of third‑party app stores in iOS markets under the EU Digital Markets Act, which may cut commissions but also reduce visibility and trust.
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chapters (12)
- 0:00ASO Trends 2023 intro
- 1:37What is ASO and why it matters
- 3:04ASO basics and ACE stack
- 4:282022 ASO developments
- 5:11Custom store pages for conversions
- 8:24In-app events and live ops 2023
- 10:10Third-party iOS app stores
- 13:002023 ASO trends summary
- 14:43Q&A: Third-party app stores
- 15:27Q&A: Moving subscribers
- 17:13Q&A: ASO growth strategies
- 18:16Q&A: App store traffic changes
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