Facebook and Instagram trends in 2022 | Panel Discussion
summary
Panel lists concrete wins and headaches: one account moves from $0.40 to $0.18 return per dollar spent on Facebook ads, TikTok gives cheap organic reach and forces better short‑form skills, moderation and ad review repeatedly fail (porn videos in groups, legit ads flagged as political or x‑rated), Meta faces platform shifts after a 26 percent share fall and privacy changes like iOS 14.5, and a few brands (e.g. Tushy, Who Gives A Crap donating 50% profits) show how strong voice or purpose actually converts.
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chapters (6)
- 0:00Welcome
- 3:15Purpose-driven brands
- 14:05Future of Facebook and Instagram
- 26:45Privacy-first tracking
- 42:17Small businesses on TikTok
- 45:49Closing and Q&A
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