Building 1m+ Session a Month Organic Content Hubs
summary
Claims a 1 million organic sessions per month content hub built for a large SaaS company and shows what actually made it work: keyword and People Also Ask scraping, image entity tags to map use cases, third‑party tools like Ahrefs plus custom Python scraping to collect signals, a hub-on-subfolder architecture, prioritized topical siloing, and a strict internal‑linking template. The hub grows over months, requires ongoing maintenance, and traffic collapses when top navigation internal links are removed.
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chapters (11)
- 0:00Introduction
- 1:04What is a content hub?
- 4:56Types of content hubs
- 7:20Website architecture
- 9:05Planning the hub
- 17:45Reverse engineering hubs
- 26:56Content types and users
- 31:48Hub structure and categories
- 36:00Building expertise
- 37:04Internal linking strategies
- 40:15Q&A
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