SEO in 2022 - Cores, Spam, MUM and Other Updates That Shape Our Strategy
summary
Google adds a MUM 1000x more powerful AI that is multimodal and surfaces translated non‑local pages, and the link spam approach now nullifies bad links instead of issuing penguin‑style penalties. Core Web Vitals drive ranking with LCP under 2.5s a clear target and videos/images becoming indexable signals. Content strategy shifts to tiered, value‑based mapping, tools like surf ico for semantic optimization, and building extractable 50‑word paragraphs and list markup to win featured snippets.
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chapters (28)
- 0:00SEO in 2022
- 1:23Google algorithm updates
- 3:50Link spam impact
- 4:33Core Web Vitals ranking
- 5:16MUM update and AI search
- 6:00EAT and content quality
- 9:08Spammy links handling
- 10:51Core Web Vitals metrics
- 12:19MUM’s multimodal features
- 14:46Featured snippets & local pack
- 16:10Content length vs competition
- 17:56Keyword research strategies
- 20:50Tiered content creation
- 21:10Keyword synonyms & intent
- 23:40Topic clusters for authority
- 24:44Ranking in featured snippets
- 26:30Optimizing PAA sections
- 28:13Title tag & meta description
- 29:16Authority-building tactics
- 31:45SEO seasonality
- 34:37Core SEO principles
- 36:44AI tools in SEO
- 38:10Future-proofing with MUM
- 39:17Q&A: GDPR & GA4 impact
- 41:05Q&A: Future SEO priorities
- 42:07Q&A: Low search volume SEO
- 44:13Q&A: No search demand markets
- 45:36Closing remarks
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