A Proven Blueprint for a Scalable Content Strategy
summary
A new site called The Family Vacation Guide grows from launch to 300,000 monthly organic sessions in eight months by publishing at velocity and following a reproducible blueprint: cluster keywords with SEMrush and Keyword Insights, craft Surfer SEO briefs, publish 688 posts 1.67M words (avg 208,000 words per month), and run digital PR data studies that earn links from TimeOut and Travel + Leisure. Strategic internal linking even shot a zipline page from 22 to 2 on Google.
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chapters (15)
- 0:00Scalable content strategy intro
- 1:45Zero to 300K sessions in 8 months
- 5:18Defining scalable content strategies
- 7:02Topical authority in SEO
- 8:49Content links and technical SEO
- 12:16Keyword research for growth
- 19:59High-quality content briefs
- 25:14Site structure for topical authority
- 28:46Content optimization workflow
- 30:12Publishing velocity strategies
- 32:39Internal linking for rankings
- 36:32Digital PR and link tactics
- 39:19Improving content performance
- 41:23SEO success drivers 2022
- 41:45Q&A
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