How to Develop a Successful Multilingual Content Strategy
summary
Claims that consumers prefer buying in their language and will pay more and that international SEO still yields untapped opportunity backed by a concrete smart goal example: increase organic traffic from Spain by 40% by end of Dec 2022. Recommends workflows like translate → edit → proofread → QA, tools such as Smartcat, memoQ, Yoast, SEMrush, and machine translation with post‑editing and explicit labeling; poll results show 33% native, 22% freelance, 11% agency, 4% machine translations.
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chapters (11)
- 0:00Multilingual content strategies intro
- 3:11Why multilingual content matters
- 5:00Designing strategy
- 6:47Market and audience research
- 10:00Goals and metrics
- 14:02Process workflows
- 19:16SEO for multilingual content
- 21:45Tools for strategy
- 23:54Managing assets and stakeholders
- 26:44Executing and refining
- 27:50Q&A
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