Internationalisation, Content, & Diversity: Reaching New Markets Through Technology
summary
Localization must be planned early: treat it as product design, not an afterthought, because a typical translator handles ~2,000 words/day and linguistic testers ~8,000, and a AAA title can have 50–100,000 dialogue lines across 12–15 languages. Use game-specific translators, supply GDDs/screenshots and query logs, and measure market signals (200 billion market, 1.6 billion players in APAC) before adding languages. Leverage translation memory, adopt cloud audio recording, and run continuous linguistic QA and regression tests.
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chapters (12)
- 0:00Intro
- 3:06Old Names
- 4:13Translation Fails
- 7:39Dont leave it as an afterthought
- 8:39Best practices
- 9:58Cycle
- 10:33Context
- 12:33Leveraging Existing Technology
- 15:32Testing
- 16:35Recap
- 17:25How much should I pay
- 18:17Questions
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