How Can We Create Authentic & Engaging Ads?
summary
Panel argues that deceptive creatives drive clicks but tank retention and LTV, citing a rewarded slot that served a static image and triggered bug reports; publishers report misleading creatives reduce retention and prefer playables or rewarded video for higher IPM. Case studies: a poker studio’s MTT creative lifts 30‑day retention, a casual studio builds a mascot to boost TikTok engagement, and an ad platform offers an ad review dashboard to inspect every creative. New formats pushing forward include rewarded audio and synthetic voices.
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chapters (7)
- 0:00Start
- 0:49How To Create Authentic and Engaging Ads
- 4:14John Ozumek
- 6:22The User Experience
- 16:39How Many Variations
- 20:25Interrupting Gameplay
- 28:41What Would You Like To See for the Next Evolution of Advertising
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