Panel: How Have New Ad Formats Changed Mobile Gaming?
summary
Panel reports that Anzu places real brand billboards inside games across mobile, PC and console and that studio integrations ran campaigns for Ford and Calvin Klein without hurting retention. Audio ads run by AudioMob rely on device audio-state detection, claim 61% audio-on and 90% rewarded acceptance and raised $14M Series A at a $110M valuation. Developers see blended ads as non-intrusive revenue that preserves session play, expect metaverse adoption within ~5 years, and favor hybrid monetization over banners or forced paywalls.
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chapters (5)
- 0:00Start
- 7:14Non-Intrusive Advertising
- 10:54How Rewarded Video Changed the Games
- 36:33Will You Be Able To Buy Real Items for Example a Pair of Sneakers while Playing the Game
- 48:58Final Thoughts
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