Panel: The Truth About Ads: Is Disruption, a Requirement or an Opportunity for Game Makers?
summary
Panelists argue post‑IDFA targeting shifts from deterministic IDs to battery Wi‑Fi and disk space signals and probabilistic models, and claim consolidation and acquisitions are adding attribution and creative tools into ad networks. Concrete tactics: use rewarded video as default, test playable ads, run 360 UA (TV + influencers), and verify auctions with a mediation auction audit. Reported metrics: about 50% of players watch ads and those viewers see ~8 ads/day, and experiments with metaverse wearables and virtual billboards are underway.
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chapters (19)
- 0:00Intro
- 5:11Panel Introductions
- 9:02What are the ad tech companies doing to improve the accuracy of ad targeting
- 12:35How has this year impacted your ad revenue
- 14:45What is your perspective on all of this
- 16:12How to pick the right partner
- 19:25Steves point of view
- 19:58Nates point of view
- 24:20Open platform
- 25:05Fairbid
- 26:45User Experience
- 31:30App Formats
- 34:30New App Formats
- 37:22New Opportunities
- 38:18Questions
- 38:33The Future of Ads
- 40:24The Meta Space
- 41:37Brand Demand Opportunity
- 42:20The Metaverse