Betting Big on the Metaverse: Are You Ready?
summary
Anzu describes a playable route into the metaverse by programmatically placing real-world brand ads as blended in-game billboards, logos and video across mobile, PC, console and Roblox, including AR/VR tests and validated creatives on Roblox, claiming it works in 90–99% of cases as a hybrid monetization alongside loot boxes and IAPs. Cited metrics: 78% of 2020 digital revenue from free-to-play and 85% of users playing across devices. Examples include Electric Daisy Carnival, Stranger Things’ Starcourt mall, Coca‑Cola NFTs and Gucci Garden sales.
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chapters (17)
- 0:00Intro
- 3:10Key Takeaway
- 4:55Social Gaming
- 9:25Mixed Reality
- 10:15The Small Window
- 11:05Starcore Mall
- 11:30CocaCola Party
- 12:15Gucci Garden
- 12:50Chipotles
- 13:40Play Trend
- 13:55Free to Play
- 14:30Free to Play Future
- 14:55Cross Platform Play
- 15:30Cross Platform Trans
- 17:20InGame Advertising
- 18:10Summary
- 19:10Questions
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