~/talks

Christian Facey

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all 5 in the filters

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titleconferencedate
Seatbelt Sign is On: Scaling in Times of TurbulenceSlush 20222022-11-17
Company describes non-intrusive audio ads for mobile games that play like in-game radio and claim a 1000% increase in engagement and ~600% uplift in developer…
Talk on
Panel: How Have New Ad Formats Changed Mobile Gaming?Pocket Gamer Connects Digital NEXT 20212021-11-15
Panel reports that Anzu places real brand billboards inside games across mobile, PC and console and that studio integrations ran campaigns for Ford and Calvin…
Panel on
Panel: Indie to Empire: Growing Your Game Through New Monetisation ModelsPocket Gamer Connects Digital NEXT 20212021-11-15
Panel lays out concrete tactics: aim for rewarded video as first ad format, add interstitials for hyper‑casual and experiment with audio ads (AudioMob reports…
Panel on
IDFA / iOS14: How Contextual Advertising Can Save Game Studios MillionsPocket Gamer Connects Digital #6 (Online)2021-04-19
Claim: contextual audio ads can replace much IDFA-driven revenue loss by using on-device audio intent signals, game genre and app ID to sell brand bids without…
Talk on
Mo Money Less Problems! Increasing Revenue Without Damaging RetentionPocket Gamer Connects Digital #5 20212021-02-08
AudioMob claims adding audio ads yields clear incremental revenue without hurting retention by using a DSP and a drag‑and‑drop Unity plugin that detects device…
Talk on
Monetise, not BastardisePocket Gamer Connects Helsinki Digital 20202020-09-14
Audio ads are presented as an incremental revenue layer that runs during gameplay, claiming $2–$30 CPMs (banners often sub-$1) and access to ~$3B of traded…
Talk on
Panel: New Ad Formats - The Next GenerationPocket Gamer Connects Helsinki Digital 20202020-09-14
Panel lists concrete outcomes: playable and rewarded full‑screen ads lift CPMs, AudioMob shows 20+ CPM audio ads in right games, Wooga reports 20–35% ARPDAU…
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