Seatbelt Sign is On: Scaling in Times of Turbulence
summary
Company describes non-intrusive audio ads for mobile games that play like in-game radio and claim a 1000% increase in engagement and ~600% uplift in developer revenue. Timeline: raise $1M Jan 2020, push a product forward two years, add $1M from angels through 2020, go from ~\$5k revenue in Dec 2020 to seven-figure ARR within nine months of 2021 and 41 staff, Series A at a \$100M valuation. Tactics: trim SaaS to cut burn ~15%, build an investor subscription page (300 investors), hire ops and people early, and pitch a billion-dollar vision.
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chapters (14)
- 0:00Introduction and welcome
- 1:38What is AudioMob
- 2:59Pandemic vs post-pandemic challenges
- 4:24Survival mindset and learning
- 5:50PR strategy without an agency
- 7:14Lessons from past recessions
- 8:38Pivoting during the pandemic
- 10:46Raising capital in turbulence
- 12:12Smart cost-cutting strategies
- 13:37Hiring operations and people leads
- 15:00Fundraising during turbulent times
- 17:05Pitching like an American
- 18:51Mistakes and lessons learned
- 20:14Three survival tips for startups
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