Collision 2015 - Bing Gordon of KPCB with Molly Wood of Marketplace
summary
Kleiner Perkins CPO reports meeting 100 companies in 2014, running 225 product sessions and touching 41 portfolio firms, adding measurable value to 14. Emphasis is on four levers — marketing, growth, engagement, retention and monetization — with product managers for each. Examples: Sims/SimCity launched sharing hubs; Spore nets 100 million user-generated creatures in 100 days; Minecraft scales that further. Notes monetization rising from $2.50 to $10–$15 per MAU, NPS as the best long‑term signal, and the mistake of discarding user data now that storage is essentially free.
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chapters (19)
- 0:00Introduction and welcome
- 0:45Golden Age of gaming and startups
- 2:10Games Bing Gordon plays
- 2:54Minecraft and digital creativity
- 4:21Digital sharing and user-generated content
- 6:28Media speaking pace and quality
- 7:32Detail and quality in pitches
- 8:55Role as chief product officer
- 9:36Evaluating companies and metrics
- 11:00Key metrics for startup success
- 13:25Overemphasis on metrics
- 14:30Balancing numbers and creativity
- 15:52Magic formulas and data science
- 16:55Analytics and entrepreneurship
- 17:37Blind spots in entrepreneurship
- 17:57Passions outside work
- 18:40Working at Amazon
- 19:22Historical journalism and entrepreneurs
- 19:44Evaluating great leaders
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