Opening Keynote: 10 Years Crossing the Road: These Lanes Will Keep Changing
summary
A studio postmortem of ten years that gives numbers and outcomes: the team grows to 30 people, Crossy Road adds 18 million new players this year, Crossy Road Castle ships, runs live ops for five years and reaches consoles, and Piffle proves third‑party publishing can work. The claim is: focusing on a clear arcade action DNA, building multiplayer and live‑ops tooling, and enforcing practices like safe‑to‑fail and candid feedback turns chaotic satellites into sustainable products.
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chapters (11)
- 0:00Opening remarks
- 4:38Memorial for colleague
- 7:29Hipster Whale’s journey
- 16:04Clara Reeves on stage
- 21:02Early challenges
- 27:06The shadow of the chicken and finding focus
- 33:06Satellite projects
- 36:19Crossy Road Castle
- 42:26Creative culture
- 45:13Team culture principles
- 52:42The future of the games industry and closing thoughts
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