The Funding Gap: Publishers, Pitching, and the Backup Plan
summary
Market is saturated — about 14,000 Steam games a year — and commercial reality bites: 90% of indie games on Steam make under $10,000. Publishers immediately size projects (a $1M project needs roughly 35,000 net sales at ~$28 each), expect a few big hits from many bets, and demand due diligence and post‑launch runway. Build measurable traction (festivals, wishlists), run simple CRM like MailChimp and Discord surveys, and consider Exola Funding Club free matchmaking as a qualified next step.
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chapters (18)
- 0:00Welcome
- 1:05Speaker background
- 3:13Game industry landscape
- 6:42Funding challenges
- 9:09Publisher evaluation
- 12:22Publisher mindset
- 17:36Pitch deck crafting
- 24:14Selling points and fit
- 25:39Commercial viability
- 27:43Traction and team
- 30:51Budget negotiation
- 32:38Next steps
- 35:08Backup publishing plan
- 37:35Self-publishing basics
- 41:05Marketing strategy
- 45:00Summary
- 46:02Exola assistance
- 47:48Q&A
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