How to get funding and/or a publishing deal
summary
Panel lists concrete funding routes and thresholds: agencies raised over $150M for clients, VC/deals from about $500k up to $35M, and examples of publisher-backed indie titles like Hue and Fiddlesticks. Publishers offer soft launch and analytics, console porting, QA/certification, UA/marketing and distribution. Crowdfunding above ~£300k almost always requires distinct IP and expect ~3% conversion from traffic; a $30 LTV can justify paid UA. Grants split by purpose—Innovate UK for tech, UK Games Fund for game support—so match the fund to the project.
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chapters (5)
- 0:00Introduction
- 4:27Publishers beyond funding
- 11:04Finding 250k for games
- 15:37Funding for inexperienced developers
- 20:23Future of funding
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