How and why Samsung is working with mobile game developers

on YouTube ↗13m

" summary

Samsung runs a curated Galaxy App Store preinstalled and addressable on 92 million devices in the US, with about 30 million registered users and roughly 70 million downloads last year, and sells ~40 million devices per year. A team of editors does weekly merchandising and certifies apps; engineers offer SDK support for phones, tablets, TV, VR and wearables. Store placement, push promotions and inclusion in device-launch promotion aim to boost discovery, conversion and retention.

AI-written summary · about

" chapters (7)

1. 0:00Samsung’s developer collaboration
2. 1:05Samsung’s app store strategy
3. 3:54Why developers need Galaxy App Store
4. 6:46Merchandising in Galaxy App Store
5. 8:30Galaxy App Store reach in US
6. 10:36Promotional benefits
7. 11:19Developer Conference overview

" related talks

• 40mHow to Develop Applications to Create Seamless WorkspacesTaher Behbehani · Samsung Developer Conference 2018
• 43mSamsung Galaxy Friends: Accessories as a Medium to Deliver Targeted ContentYoungho Rhee, Ph.D · Samsung Developer Conference 2018
• 06mInterviewVictor Oken · Devoxx Belgium 2015
• 43mGalaxy GameDev: Bringing Maximum Boost to Mobile Games IIJungwoo Kim, Richard Huddy, Seunghwan Lee · Samsung Developer Conference 2019
• 13mMobile momentum & Google PlayMichael Siliski · Playtime Europe 2014
• 39mLevel Up Your Android GameDan Galpin, Koh Kim · Google I/O 2013
• 25mGet discovered & reach more usersBruce Kerr-Peterson, Shannon Low · Playtime Europe 2014
• 32mGames on Google PlayGreg Hartrell · Playtime Europe 2014