How to engage with Asian mobile publishers (Tencent, Gamevil, Nexon)
summary
Asian publishers demand concrete KPIs, not promises: expect to show D1/D7 retention and payment rate plus MAU and ARPU, and be honest about soft‑launch numbers. Major gatekeepers run huge funnels — one company reviews ~6,200 submissions and launches ~28 titles a year — and platform reach is enormous (630M WeChat / 650M QQ). Favor a one-build global strategy with live‑ops and 14‑language support, prioritize free‑to‑play design, and prepare to invest time building on‑the‑ground relationships and joint product changes.
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chapters (8)
- 0:00Asian publishers intro
- 4:44Pitching Asian publishers
- 7:34What publishers want
- 13:58Chinese market specifics
- 15:02Mistakes when approaching
- 17:12One-build for Asian markets
- 20:27KPIs Asian publishers
- 24:39Honesty and relationships
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