The challenges and potential of the expanding kids games market
summary
Tablet ownership rises sharply with a third of 5–15s owning tablets and 31% of under‑fives (25% of under‑threes) using them, driving a kids market that favors trustable payment models over consumable freemium. Top‑grossing charts split roughly one third paid, one third subscription, branded IP (Disney, Nickelodeon, Toca Boca) dominates discovery, and privacy rules bite: COPPA forces data deletion after 30 days and bans ad SDK sharing.
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chapters (6)
- 0:00Kids gaming market intro
- 1:24Device usage in kids
- 4:13Monetization trends
- 7:44Branding in kids' games
- 11:54Licensed brand challenges
- 14:41COPPA and data privacy
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