on crowdfunding your game development
summary
Rockfish builds a playable Everspace prototype, runs a four‑month prelaunch to gather emails, and launches Kickstarter with Steam Greenlight validation first; the campaign raises roughly $500k, earns 11,000 backers, and uses Imgur animated GIFs that hit 3 million views to drive spikes. Weekly in‑depth updates and real‑time community responses keep conversion high, VR becomes a day‑one feature from Steam feedback, and the campaign’s success seals an Xbox deal with Microsoft within four weeks.
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chapters (9)
- 0:00Intro
- 3:00Awareness
- 3:50Steam Greenlight
- 6:50Gamescom
- 8:32Campaign Pillars
- 10:20Campaign Launch
- 12:42Mid Campaign
- 14:00Industry Newsletter
- 15:13Press Release
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