60k wishlists in 6 weeks, Market-led Game Design
summary
A market‑led process turns idea into a polished 2‑month test: a fake but believable 2.5D prototype, a two‑sentence pitch, short social videos and a mailing list. That pipeline scores 60,000 wishlists in 6 weeks by iterating up to ten video attempts, using influencer seeding and showcase premieres to trigger Steam’s discovery algorithm. Key tools are Unity prototypes, TikTok/Shorts video pitches, a CRM/mailing list and translated Steam pages; the method proves effective when visuals hook instantly.
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chapters (8)
- 0:00Market-led Game Design intro
- 3:15Traditional vs Market-led
- 7:08Advantages of Market-led
- 10:26Five Steps of Market-led
- 22:48Industry examples of testing
- 26:43Mento’s 60k wishlists strategy
- 37:00Tools for testing ideas
- 38:28Q&A
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