How To Market A Game: The AMA!
summary
Practical marketing tactics and hard numbers: use Steam Next Fest timed as the last festival before launch to maximize wishlist spikes, keep a playable demo live so streamers can play it (median demo playtime under 12 minutes flags a weak demo), expect TikTok conversion around 0.002 (roughly 1 million views → ~2,000 wishlists), hire a professional capsule artist (typical rates $750–$2,000), apply to many online festivals, track demo analytics and iterate rather than pulling demos quickly.
AI-written summary · about
chapters (4)
- 0:00Start
- 18:13Paul Boyko Devil's Cider Games: Is Tik Tok a viable marketing tool for a game and if so how would you recommend using it?
- 20:28BrokenEcho: What is your process for choosing a Steam page to review for your Game Marketing Ideas series?
- 30:13Arthur Rank: Warmaster : My Early Access goes live later today. Any advice for getting the word out?
related talks
50m60k wishlists in 6 weeks, Market-led Game Design
21m25 Ways to Sell More Indie Games
53mShowcasing Your Indie Game at a Expo: Physical or Virtual
19mSession: Cutting Through The Noise – How To Get Your Game Noticed In A Challenging Market
53mPanel: How To Successfully Scale Your Game Through Community Engagement
55mMarketing and Video Games: WTF
41mReinventing Game Launches: A Framework for Success
50mA Step by Step Guide to Ads for Your Game