Self Publishing Your Game On Consoles
summary
Self-publishing a console game over eight years while holding day jobs produces a finished title shipped to Xbox One, PS4, Switch and Steam; marketing focuses on building small local shows contacts, using Twitter/YouTube clips and short-form video, and leaning on console account reps and platform programs. Expect certification to surface obscure platform-only bugs, prepare six to eight months of launch planning, and know that a games with gold berth can flood servers overnight — plan QA and scalables accordingly.
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chapters (16)
- 0:00Decoy Games origin story
- 1:48Self-publishing philosophy
- 4:29Building industry relationships
- 8:01Maximizing conference success
- 11:33Virtual networking strategies
- 14:05Console platform strategy
- 17:54Navigating platform demand
- 20:30Discoverability and marketing
- 23:46Brand building and PR
- 26:45Marketing channel selection
- 30:22Post-launch support
- 33:12Overcoming technical challenges
- 37:34The reality of certification
- 40:03Planning a successful release
- 43:50Reflecting on the journey
- 47:47Working with family and growth
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