Round Zero on how to (not) get your mobile game published
summary
Round Zero runs a screening pipeline: 6–7 day test campaign using cross‑promotion in Fingersoft titles, measure installs, CTRs and early ARPDAU, then expand countries or soft‑launch. About 100 games pass through and 5–10 campaigns run weekly; one approved title shows 40–45% retention and reaches 5 million installs after tweaks. Publishers refuse NDAs and expect gameplay video, APK/test build, monetization numbers and proper SDK/ad creative implementation; developers should do market research, follow specs and be professional.
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chapters (8)
- 0:00Start
- 6:10Never Use Common Sense or Be Independent
- 6:38Never Take Notes
- 8:07Market Research
- 9:32Ignore Market Research
- 10:13Never Give Information about Your Game
- 11:08Be Independent Proactive and Professional
- 11:58Study What Is Hot at the Moment
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