A Step by Step Guide to Ads for Your Game
summary
Soft launch ads focus on getting usable data not vague reach metrics, so run quick experiments with real tools: use Google Consumer Surveys to test icons and trailers, capture gameplay with BlueStacks + OBS and edit in Premiere, spy on competitors via AdEspresso and Facebook Audience Insights, then run automated installs via AdWords Universal App Campaign and Unity/Chartboost. Expect a 28 day CPI curve to stabilize, creatives last ~2 weeks, plan a $2,000 two‑week test, and beware bursting — an attempted 1,000‑user day spikes CPI from $1.14 to $14 if funnel and targeting are wrong.
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chapters (8)
- 0:00Start
- 5:24RESEARCH
- 13:15CREATIVES
- 20:09PLATFORMS
- 26:41BUDGET
- 32:20ANALYSIS
- 36:50TAKEAWAYS
- 44:07RESOURCES
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