Your marketing Guide
summary
Clear, actionable rules for outreach: test trailers and marketing assets before public release, build a demo/Kickstarter funnel that grew one horror game's 200 backers to ~2,000 advocates, and keep players on a mailing list with updates every two weeks to monthly. Press gets tailored one‑to‑one emails (a tight 20–30 press contacts beats blasting 200), ask for embargo buy‑in to cut leaks, and content creators want keys, demos and 20–minute demo lengths they can schedule. Use Twitter, visuals and emojis, and focus on the pancake theory three pillars to raise fan conversion.
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