Opening Keynote
summary
Argues cultural shift to metamodernism: sincerity + irony and prescribes concrete marketing/design moves: use Unity/Blender/Twine, publish on Steam/itch.io, fund via Kickstarter/Patreon, design for spreadability over virality (shareable, portable, quotable assets). Cites Steam stats—$4.3B revenue, ~21 games/day uploads, 30% platform cut—and gives a case study: Trojan-horsing a heartfelt story inside a silly dating sim (Dream Daddy) unseats PUBG on Steam within hours, creates a large fandom and successful ports/comic tie‑ins, proving the approach works via the IKEA effect.
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chapters (5)
- 0:00Start
- 0:31the walls we've built ourselves
- 1:34let's talk about art history!
- 4:47post-modernism
- 21:57spreadability
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