Grow your game profitably - Optimal Paid User Acquisition
summary
Covers a concrete playbook: implement the Firebase SDK (Test Lab, Crashlytics, LiveOps), run consolidated Google App Campaigns with ad groups and automated bidding (max conversions, tCPI, tCPA), and use Play pre-registration and AdMob for monetization. A real-case result: Kabam gets 300,000 pre-registrations with ~24% lower CPI and later uses campaign re-engagement to bring back more players during Cyber Monday. Tools are tied to measurable KPIs across pre-launch, growth, and maturity phases.
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chapters (14)
- 0:00Intro
- 2:00Gaming Life Cycle
- 3:55Challenges
- 7:47Automation
- 12:42Prelaunch
- 17:31Growth
- 22:51Maturity
- 28:53Case Study
- 32:24Survey
- 32:41Beta Program
- 35:00Where to test new users
- 41:20What is a good starting budget
- 43:10Google Analytics for nonmobile games
- 49:50How to deal with IDFA duplication
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