How Indie Developers Can Polish Their Branding
summary
Claim: marketing fails without a brand foundation. Covers concrete elements: logos, palettes, fonts, copy, brand voice, signature audio like Nintendo Switch or Dark Souls fanfares, and a style guide. Recommends starting branding as early as buying a domain, registering marks for legal/IRS credibility, and keeping assets scalable (get a vector or 4000×4000+). Tools and workflows: Canva for mockups, Zamzar to convert AI to JPEG, A/B tests via mailing lists, hire designers for final art. Cites image processing research (~60,000× faster) and a 7.8× traffic claim for good web copy.
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chapters (23)
- 0:00Intro
- 0:26How Indie Developers Can Polish Their Branding
- 0:53About Sonic Toad Consulting
- 1:55Why Do Most Indies Struggle with Marketing?
- 4:27What Exactly is Branding?
- 5:35Why Should Indie Developers Care About Branding?
- 8:20Branding is Important for B2B *and* B2C
- 8:51Where Does Your Branding Go?
- 10:37The Two Faces of Branding
- 11:13The Goals of Branding: Business & Legal
- 13:21The Goals of Branding: What It Says About You
- 15:52The Elements of Branding
- 16:15Logo
- 17:51Language
- 20:41Forming a Brand Voice
- 23:39Color Schemes
- 25:25Finding a Color Scheme with Color Wheels
- 27:37Textures and Shapes
- 30:56Fonts and Text Styles
- 34:26Audio
- 38:59Making it All Come Together
- 40:36Brands Evolve Over Time! EXPERIMENT!
- 42:06Simple Branding Tools to Get Started
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