The evolution of brand identities
summary
A concise account of outcomes not promises: a custom typeface ships as IBM Plex open-source typeface and embeds in Figma, a brand is built publicly using AI-generated images with Midjourney and community feedback and it actually resonates, teams adopt a decision-framework and identity system (color, grid, typography, motion, sound) to scale; touch points have reportedly quadrupled over decades so systems iterate weekly rather than finish, and open licensing plus leadership trust proves decisive.
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chapters (6)
- 0:00Brand identity today
- 10:38IBM Plex open-source typeface
- 22:35Brand consistency at scale
- 30:04Branding AI with curiosity
- 37:39Authenticity in brand building
- 41:54Brand design with AI
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