Redefining fan engagement in the NBA
summary
Claims concrete audience scale and engineering choices: an app and rearchitected tech stack supporting League Pass in 200 territories, pushed 124 billion social views this season, and a membership product called NBA ID membership that enables live fan voting. Live features include alternate streams and even 8K venue experiences, plus AI insights summaries. Optical tracking uses 20 cameras in every arena capturing 3D pose at subcentimeter accuracy 60×/s to power real-time dunk scores and leaderboards.
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chapters (10)
- 0:00Welcome
- 1:43NBA's global digital reach
- 3:54Rebuilding digital platform 2018
- 6:01Storytelling for fans
- 9:14Live viewing options
- 12:02Measuring fan engagement
- 13:52NBA's digital language
- 16:23Connecting fans to players
- 18:27AI and tracking in NBA
- 21:37Balancing innovation and delight
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