ESPN's migration playbook: moving to Figma w/ One North
summary
ESPN migrates from Photoshop to Figma and claims concrete results: migrated 7,000 individual designs, tackled content that balloons to north of 10 million team instances, and refactors assets into a design library and variables with team themes so clocks, scoreboards, and insert templates reuse components. The UIF (universal insert framework) lands in Figma, workflows shift to cloud files, and a pocket scoreboard debuts on Monday Night Football as proof the system actually ships.
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chapters (15)
- 0:00ESPN audience evolution
- 2:23Speakers and rebranding
- 3:25Universal insert framework
- 5:30Insert graphics pain points
- 6:57One North's Figma role
- 8:42Migration scale and complexity
- 10:05Breaking problems into steps
- 10:48Design tokens and theming
- 11:51Refining the design system
- 12:54Migration milestones
- 13:55Migration lessons learned
- 14:37Design system problems
- 15:20Organizational change importance
- 16:02Ongoing design system work
- 16:45Closing and future plans
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