It used to be hard to be average
summary
Clear claim: average is free because generative models return the consensus of everything instantly. Specific evidence: twenty years of music practice, early tools from Hip Hop EJ to Ableton and Mixman, a deliberately one hour long to the second album that risked commercial safety, and a followup called Boy that becomes the most successful work despite releasing March 2020. Concrete work: rebuilding an electronic act into a live band and shipping audio plugins and bespoke tools that others use. Watch if those outcomes or the tool choices matter.
AI-written summary · about
chapters (9)
- 0:00Introduction
- 1:42Creative beginnings
- 4:48The art of the remix
- 8:07Learning through failure
- 10:57Evolving the sound
- 14:42Choosing risk over ease
- 17:08The gravity of the average
- 20:16Authenticity as a strategy
- 22:52Building your own tools
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