Reimagining NASA.gov for Earth’s most important stories
summary
The project replaces 3,000+ fragmented sites with an atomic design system built from tokens, components, and templates, delivered via WordPress and used by 500 users across NASA. Research combines a 2,000‑participant survey and 20 interviews to define four thinking styles that guide content and visuals. Visual decisions—Inter plus a monospace readout, red‑arrow wayfinding, and a Murphy‑bed nav—ship into real outcomes: Artemis 2 coverage, NASA Plus streaming, and a new NASA Kids experience.
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chapters (10)
- 0:00Introduction
- 1:19NASA.gov redesign overview
- 3:49Challenges of NASA’s digital presence
- 5:53Understanding NASA’s users
- 9:45Modernizing NASA’s brand
- 15:01Stakeholder collaboration
- 18:54Horizon design system
- 21:19Key takeaways
- 22:22Redesign impact and future plans
- 24:48Closing remarks
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