Don't forget the feeling: a critique of software in 2026
summary
Argues that AI accelerates actual output and gives concrete wins: using the Figma API and AI-generated code shipped 10 plugins in 18 months and shows rising GitHub activity; calls out product details that fail (the Gemini sidebar in Google Sheets repels users, mismatched icons across apps) and highlights delightful additions that work (a Claude code pull-to-refresh animation delights). Conclusions focus on brand feeling as the differentiator and on spending saved time on expressive, testable UI work.
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chapters (11)
- 0:00Software and feelings
- 2:31Generic software problems
- 7:09Past design decisions
- 11:25Good design and measurement
- 14:31Creativity versus design systems
- 16:15Teamwork matters
- 18:40AI for creative time
- 20:23Designers as makers
- 22:14Fundamentals and patience
- 23:16Daily creative habits
- 24:40Make unique things
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