Be the director: how stage craft informs product craft
summary
Argues that directing choices map to product decisions with concrete examples: Peter Brook’s 1970 A Midsummer Night’s Dream uses a white box and a spine of evocation over illustration after a rare 10‑week rehearsal period (vs typical 3 weeks), proving layered choices change impact. Product examples include a “computer use” cursor that gets a glow and dance via a custom-built simulator and an app‑shots feature that iterates for a year through failed prototypes before landing on what actually works.
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chapters (9)
- 0:00Welcome
- 1:03Theater and product design
- 5:21Breaking norms intentionally
- 9:41The spine's power
- 12:53Software as miniature plays
- 16:04Bravery in choices
- 18:12Why ordinary software fails
- 19:59AI tools' limits
- 20:20Future of radical design
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