Reinventing Polaroid in the Digital Age
summary
Polaroid Flip launched weeks ago and is a real, shipping camera that took about three years of earnest work to build and manufacture; the live demo shows prints that develop slowly rather than instantly. The Flip uses twice the lenses of the Now and the team claims unusually heavy use — maybe a record number of shots taken in 24 hours. Also built: an app feature called Fred AI that analyzes failed prints and gives actionable feedback.
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chapters (10)
- 0:00Intro
- 0:40Polaroid Flip
- 1:28Live Demo
- 3:27Polaroid Flips in San Francisco
- 3:57Stine Bauer Dahlbergs Journey
- 5:41Who is Polaroid
- 8:20Reinventing Polaroid
- 10:39Collaboration
- 11:40AI
- 17:13Future of Polaroid
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