Reinventing Polaroid in the Digital Age
summary
Polaroid relaunches a physical product line and actually ships it: the Polaroid Flip launches weeks ago after a three to five year development cycle, it ships with twice the lenses of the Now and customers still get only eight shots per film pack, a deliberate creative limit. The company resurrects the last instant film factory and reunites brand and film, has manufacturing and shipping lag, reports the Flip selling well and possibly breaking a “most photos in 24 hours” stretch, and adds Fred AI in the app to analyze failed shots and advise users.
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chapters (10)
- 0:00Intro
- 0:40Polaroid Flip
- 1:28Live Demo
- 3:27Polaroid Flips in San Francisco
- 3:57Stine Bauer Dahlbergs Journey
- 5:41Who is Polaroid
- 8:20Reinventing Polaroid
- 10:39Collaboration
- 11:40AI
- 17:13Future of Polaroid
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