Breaking and entering (and building culture along the way)
summary
Print and silk-screen setup details: using Quark Express and Photoshop and silk-screen to make tees after hours, crawling through a window to print. An early shoe collaboration with Nike becomes the pigeon Dunk: a 1996 drop of 150 pairs with 20 sold at the Lower East Side store, a city fight, a 1,000-unit Japanese inquiry, and later resale evidence (a $25,000 auctioned pair now worth ~$112,000). Claims: deliberate scarcity, physical flags for community, and product-as-message — it works and scales.
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chapters (6)
- 0:00Introduction
- 5:20Street culture journey
- 12:22Street culture and fashion
- 18:41Staple entrepreneurship
- 25:47Community and flag bearers
- 28:59Legacy for next generation
