How to pitch ideas and cut through the noise
summary
Claim: presentation, not idea, decides adoption. Concrete win: relocate drag-and-drop import on home view for NordPass and observe retention jump from 12% to 40% for users who import. Methods: pick a through-line narrative, use PSB (problem–solution–benefit) microstructure, open with a provocative hook, cut slides to single words or visuals, add motion transitions, and keep designs in Figma Slides. Attention cap cited as 20 minutes; 80% of material is often cut.
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chapters (21)
- 0:00Introduction
- 0:41Ideas dont matter
- 1:10The Fiat
- 2:40Reframing an idea
- 3:36Designers need to present
- 4:38Boring internal company politics
- 5:21Attention is a commodity
- 6:04Why is design difficult to comprehend
- 6:30How to structure a pitch
- 8:26Nerpass Homeview
- 8:50Import
- 10:07Pitching
- 10:59Microlevel structure
- 11:46TLA structure
- 12:47Story inside action
- 13:25Benefits of structures
- 13:56Things repel attention
- 14:46The hook
- 19:32Slides
- 20:01Motion transitions
- 21:08Conclusion
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