Speaking the Same Language
summary
Recommend distilling research and asks into a three-slide story: a clear business outcome, one-slide bird’s-eye roadmap, and a single actionable ask. Use progressive disclosure for backup data. Maintain a living stakeholder map (interest vs power matrix plus mood, focus, contact cadence) — the presenter maps roughly 50–70 people and updates it daily. Add a personal pre-meeting soundtrack to set tone. These tools are practical, lightweight and repeatedly cited as effective.
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chapters (10)
- 0:00Intro
- 0:50Talking to different people
- 5:15How creatives communicate
- 6:30The creative genius
- 11:03stakeholder mapping
- 14:38allies mindset
- 15:35corporate strategies
- 16:30soundtrack
- 17:21other examples
- 19:14reading material
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