The Power of Visual Storytelling
summary
Argues that simple visuals turn complex pitches into memorable narratives and shows concrete methods: live scribing at events, quick doodles and stickmen are fine, Pinterest mood boards, 20‑metre company murals and A→B process maps. Reports outcomes: visuals make events trend on Twitter, boost social clicks, nudge a late-paying client to pay after a humorous invoice drawing, win a five‑year renewal via a personalized gift, and scale doodle workshops in 20 countries—what she calls Return on Engagement.
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chapters (14)
- 0:00Intro
- 1:48How my brain works
- 4:06We are visual creatures
- 7:37Visuals are symbols
- 10:50Practical examples
- 12:40How to excite your team
- 14:15How to engage people
- 16:09Social media
- 17:07Process
- 17:45Culture
- 18:16Photography
- 18:36Trainings
- 19:06Humor
- 20:14Personal
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